HubSpot's Inbound Internet Marketing Blog
The Pros and Cons of Form-Free Content (And Which to Choose)
- Wed, 22 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is?
It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis.
But where some inbound marketers start to diverge is in their decision to deploy that content behind a form, or keep it form-free for all the...
How to Use Internal Linking to Improve Your Website's SEO
- Wed, 22 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.
If you are working on any important...
How to Use Content to Drive Referrals and Upsell Customers
- Tue, 21 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it's constantly creating to drive more revenue from its existing customer base.
Your customers are an...
How to Master Pinterest for B2B Marketing
- Tue, 21 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new...
How to Write Call-to-Action Copy That Gets Visitors Clicking
- Tue, 21 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
“People looking for information are looking for text, not pictures,” writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study....
Everything Email Marketers Need to Know About Sender Score
- Mon, 20 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Seems basic, but there are tons of moving parts involved in email deliverability,...
How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
- Mon, 20 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
Luckily, our friends over at inbound marketing agency IMPACT Branding & Design recently pulled together an...
6 Compelling Reasons You Should Use Pinterest for Marketing
- Fri, 17 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week.
Despite its rapid adoption, I often hear, “I don’t get Pinterest,” or “It’s only useful when planning a wedding.” I hear you, and I felt the same way.
But let me tell you something. Pinterest...
9 Ways to Make Your Marketing Analytics Actionable
- Fri, 17 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off.
But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. Great marketers use...
The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
- Fri, 17 Feb 2012
BLOGS HubSpot's Inbound Internet Marketing
Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they...
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