Adwords
Introducing DFA API v1.17
- Tue, 21 Feb 2012
WEBWARE Adwords
The newest version of the DFA API is now available: v1.17. This release includes a variety of bug fixes, many of which resolve issues that you reported on our forum. It also pares down a few outdated and unused operations.
Bug Fix Highlights
Some of the bugs tackled in this release include:
- Placement end date validation has been fixed. [Reported on our forum]
- The
activeFilterfield of AdSearchCritera is no longer ignored. [Reported on our forum] - Atte...
Demographic performance report deprecation
- Fri, 17 Feb 2012
WEBWARE Adwords
Demographic reports allow you to see the performance of your ads by age groups and gender on the specific sites in the Display Network that provide this information. As part of a greater effort to simplify AdWords, the DEMOGRAPHIC_PERFORMANCE_REPORT is being deprecated and will no longer be available in the API starting on or around March 21, 2012. You can back up the historical demographic data for your campaigns by downloading these reports...
New Google research: Reaching your audience effectively with YouTube TrueView Ads
- Thu, 16 Feb 2012
WEBWARE Adwords
New Google research: Reaching your audience effectively with YouTube TrueView Ads
- Thu, 16 Feb 2012
WEBWARE Adwords
We're excited to share a new study that gives great insights on how to make your ads compelling enough so that people want to watch, not skip them. We’ve recently conducted a survey of more than 1,600 Americans aged 18-45 and learned some interesting insights for TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.Some of the most surprising results...
Migrate to AdWords API v201109 in the next 2 weeks to avoid application interruption
- Thu, 16 Feb 2012
WEBWARE Adwords
This is a reminder that after February 29, 2012, calls made using the following AdWords API versions will return errors:- AdWords API versions v13, v200909, v201003, v201008, v201101
Welcoming the Ad Exchange developer community
- Thu, 16 Feb 2012
WEBWARE Adwords
The DoubleClick Ad Exchange launched five years ago (logging its first impression in June 2007), and it didn’t take long for the product to open up to developers. In 2008, we launched a real-time bidding (RTB) protocol, enabling sophisticated buyers to analyze and bid for impressions in real time. As the Ad Exchange and RTB grew, so did our pool of developers.Presently, close to 75 percent of all Ad Exchange spend comes via RTB. Some of our...
Chart tuning: user interactivity
- Thu, 16 Feb 2012
WEBWARE Adwords
Welcome back to Chart Tuning! In this second half of the series we will show you how to define the different views for our chart and implement the zooming functionalities.
Before diving into the code explanation, check out the live example and the source code of the example chart if you haven’t yet.
Defining week and month view
Now that all our data is in place, we can get the visualization started. First we create a ChartWrapper by calling getChart...
Ship with the latest AdMob SDK every quarter
- Wed, 15 Feb 2012
WEBWARE Adwords
You asked for an AdMob SDK release schedule to time your own app releases, and we listened. From here onwards, AdMob will ship an Android and iOS SDK release in the first two weeks of January, April, July and October.
We are excited about adding clarity and predictability to your development cycles, while bringing you powerful features that accelerate your business with each SDK release.
AdMob SDK v6.0 ships in April. Stay tuned!
- Ayus...
Chart tuning: advanced data visualization
- Wed, 15 Feb 2012
WEBWARE Adwords
During Chart Tools Week, we showed you how to create a basic dashboard for AdSense reporting using the AdSense Management API and Google Chart Tools.
In this new two-part series, we’ll examine more advanced charting techniques that will improve the look and feel of our chart as well as enable user interactivity.
We’ll also show you how to use the Google Closure Library to ease some of the data manipulation tasks when writing a JavaScript...
Introducing Enhanced Ad Sitelinks
- Tue, 14 Feb 2012
WEBWARE Adwords
We've talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we've continued experimenting with new ways to make sitelinks even better. Today, we're taking the covers off one of our strongest performing experiments. It works by incorporating text from ads in your account that are related...
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