Analytics
In the digital data dance, consumers lead
- Tue, 21 Feb 2012
WEBWARE Analytics
75% of all digital data is created by individuals. The advent of ubiquitous computing is changing the nature of data – there are 5.3 billion mobile subscribers in the world today; 25% of Internet users in the U.S. are mobile-only; and 1 out of every 13 people on Earth use Facebook.
The sheer size and quantity of real-time digital data can’t be processed by existing solutions and can overwhelm marketers. Even worse, data can be...
Klout vs Kred in the social influence game
- Thu, 16 Feb 2012
WEBWARE Analytics
Today we had the opportunity to speak with Andrew Grill, CEO of Kred, as well as attend a fireside conversation with Klout's founder and CEO, Joe Fernandez.
Let's start with the current top dog, Klout.
Four years ago Klout was started in New York in Fernandez's bedroom on the Lower Eastside. He planted a flag in the word influence to turn it from something subjective to something backed by data. When you recommend, share, and create content you...
Selling More Shoes with Multi-Channel Funnels
- Wed, 15 Feb 2012
WEBWARE Analytics
Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insights they were able to increase their conversion rate by 40%, increase same-day purchases by 20%, and better understand how to manage their social media strategy.Head on to the APAC Conversion Room...
PUMA Kicks Up Order Rate 7% with Insights from Google Analytics and Viget
- Tue, 14 Feb 2012
WEBWARE Analytics
Google Analytics has a network of Certified Partners around the globe who provide valuable technical and analytical services, but I often get asked about the impact of their work. To that end, we help our partners publish case studies to showcase their best projects, and we’re featuring these studies in a series of posts in the coming months.PUMA is a highly recognizable and well-respected sport/lifestyle company. They have a global audience and...
MySpace attracts 1m new users
- Mon, 13 Feb 2012
WEBWARE Analytics
Purchased by News Corp. for a then-whopping $580m in 2005, MySpace was more than just a "place for friends"; it was the social network. Of course, we all know what happened next: it basically collapsed.
MySpace's traffic didn't just disappear overnight, but as far as internet properties are concerned, its decline was rapid. Lured by a cleaner and more functional Facebook and pushed away by clutter and spam, consumers fled the social network in...
Quarterly Digital Intelligence Briefing
- Mon, 13 Feb 2012
WEBWARE Analytics
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.
The first report in this series was published in July 2011 and looks at some of the industry trends that are helping to define how companies are shaping and implementing their digital marketing strategies. Respondents were asked about the perceived impact that a...
Customize your standard reports
- Fri, 10 Feb 2012
WEBWARE Analytics
Digital Vision grant winners announced
- Thu, 09 Feb 2012
WEBWARE Analytics
The Digital Vision grant winners will be featured at South by Southwest (SXSW), March 12 in Austin, TX. Their proposed projects include:
Allison Aldridge-Saur: Redefining digital...
Google Analytics has learned 9 new languages
- Wed, 08 Feb 2012
WEBWARE Analytics
Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total availablein 40 languages now. Newly introduced languages are:
- Arabic
- Croatian
- Hebrew
- Hindi
- Latvian
- Romanian
- Serbian
- Slovenian
-...
Vodafone implements TagMan's technology to create unstoppable digital
- Tue, 07 Feb 2012
WEBWARE Analytics
Vodafone online and telesales marketing manager Gareth Davies said that the company can now track all campaigns in one place, and view how they combine to result in sales.
We truly know how paid search, natural search, email, display affiliates and such interact and support each other.”
Davies added that using new providers would offer better value for money since TagMan will enable it to add new tags to its web pages in minutes...
Dreamhost Coupon