Search Engine Optimisation
Metrics That Lie to You: Average Position (Part 2)
- Mon, 21 May 2012
WEBWARE Search Engine Optimisation
by Mike Fleming
We're taking a look at how the "average position" metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and why distributions in Google Webmaster Tools is your sweet release for truly understanding your organic search position listings.
Let me wrap this up by showing you how to examine distributions in your AdWords account, as well. This is really important because,...
GM's Doing it Wrong: Facebook Marketing Lessons
- Mon, 21 May 2012
WEBWARE Search Engine Optimisation
Posted by wrttnwrd
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
By dumping Facebook, GM’s doing it wrong
GM made a huge stink last week when they pulled their $10 million Facebook advertising budget.
They’re doing it wrong. And you can learn some valuable lessons from their mistake:
Facebook is the best display advertising deal on the internet
The Register pointed out that Facebook ads average a .05% click-through rate. Click-through rate is the total number of clicks on an ad, divided by the number of ad views, or impressions. That’s very...
Getting Started with the Mozscape API
- Mon, 21 May 2012
WEBWARE Search Engine Optimisation
Posted by Lisa - MozStaff
I’m pretty new here at SEOmoz, and one of the projects I’m working on is improving the Mozscape API wiki content so it’s easier for you to learn how to access all of the cool data available through the Mozscape API.
I decided to jump in and try to figure it out. My initial plan was not to cheat... that is, not use the help I have as an employee that’s not available to most API users. But I got stuck, so I had to change the rules... You’ve heard of Calvinball, right? I made a new rule that I get to cheat, as long as I share.
Joining the Game
I’d already signed up, since I work here, but this part isn’t hard. If you’re not already a member, go to http://...
If Matt Cutts Was Made of Legos, What Would He Look Like?
- Mon, 21 May 2012
WEBWARE Search Engine Optimisation
Maybe something like this...
...or this...
A bunch more here, with cut & paste code near your favorites.
FG_AUTHORS: Aaron Wall...
The Philosophy of the Penguin and its Sense of Smell
- Sun, 20 May 2012
WEBWARE Search Engine Optimisation
by Todd Bailey
7 Achievable Steps For Great SEO After The Penguin Update
- Sun, 20 May 2012
WEBWARE Search Engine Optimisation
Posted by Chris Warren
The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens. What you don't know can hurt you. It's not that what you are doing is wrong or bad, the reality is that the march towards relevance is coming faster than ever before. Google doesn't care what used to work, they are determined to provide relevance and that means big changes are the new...
A High Search Volume Doesn't Mean It's the Right Keyword for You
- Fri, 18 May 2012
WEBWARE Search Engine Optimisation
by Nick Stamoulis
Ways to Win Customers and Influence Rankings - Whiteboard Friday
- Thu, 17 May 2012
WEBWARE Search Engine Optimisation
Posted by randfish
Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients.
In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.
Happy Friday Everyone! Enjoy!
Video Transcription
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Last week I got an email from a Moz fan who said, "Hey, Rand, I am trying to start up my SEO consulting business. My network is not that great yet. How am I going to find clients? Can you point me to a blog post?"...
We'
In-depth Guide To Content Creation [With Infographic]
- Thu, 17 May 2012
WEBWARE Search Engine Optimisation
Posted by Designbysoap Ltd
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in...
Those Who Don't Learn SEO are Doomed to Repeat It
- Wed, 16 May 2012
WEBWARE Search Engine Optimisation
by Stoney deGeyter
Pete and Repete were walking on a bridge. Pete fell off. Who's left?
Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left?
Repete? How about we just move on...
In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators will jump on board and drive it into the ground until it's no longer effective.
We've seen this with the Got...