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Webmaster Central

Making more pages load instantly

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Webmaster level: All


At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load instantly in some cases, with no need for any extra work on your part. Here's a video of it in...

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Sorting and Filtering Results in Custom Search

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Webmaster level: All

Using Custom Search Engine (CSE), you can create rich search experiences that make it easier for visitors to find the information they’re looking for on your site. Today we’re announcing two improvements to sorting and filtering of search results in CSE.

First, CSE now supports UI-based results sorting, which you can enable in the Basics tab of the CSE control panel. Once you’ve updated the CSE element code on your site, a...

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Navigation, Dashboard and Home page

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Webmaster level: All

After announcing Webmaster Tools spring cleaning earlier this quarter, it’s time to do the job. There are a few changes coming along: an updated navigation, revamped dashboard, and a compact view for the home page site-list.

Navigation, Dashboard and Home page
Here's the new sample Webmaster Tools Dashboard for www.example.com

We’ve regrouped the features in Webmaster Tools to create an improved navigation structure (shown on the left-hand side of the above i...

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Coding guidelines for HTML and CSS

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Webmaster level: All
Great code has many attributes. It’s effective, efficient, maintainable, elegant. When working on code with many developers and teams and maybe even companies, great code needs to also be consistent and easy to understand. For that purpose there are style guides. We use style guides for a lot of languages, and our newest public style guide is the Google HTML and CSS Style Guide.
Our HTML and CSS Style Guide, just like other...

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Responsive design – harnessing the power of media queries

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Webmaster Level: Intermediate / Advanced

We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer doing the same will have noticed the increase in traffic from mobile devices of late. Over the past year we’ve seen many key sites garner a significant percentage of pageviews from smartphones and tablets. These represent large numbers of visitors, with sophisticated browsers which support the latest HTML, C...

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Even more Top Search Queries data

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Webmaster level: All

We recently updated the Top Search Queries data to take into account the average top position, we enabled programmatic download and we made sure you could still get all the queries that drive traffic to your site. Well, now it’s time to give you more search queries data!

First, and most important, you can 
now see up to 90 days of historical data. If you click on the date picker in the top right of Search queries, you can
...

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1000 Words About Images

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Webmaster level: All

Creativity is an important aspect of our lives and can enrich nearly everything we do. Say I'd like to make my teammate a cup of cool-looking coffee, but my creative batteries are empty; this would be (and is!) one of the many times when I look for inspiration on Google Images.

1000 Words About Images

The images you see in our search results come from publishers of all sizes — bloggers, media outlets, stock photo sites — who have embedded these im...

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How to move your content to a new location

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Webmaster level: Intermediate

While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location. For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve a bit of effort, but it’s worth doing it properly.

To help search engines understand your new site structure better and make your site more user-friendly,...

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Webmaster Tools spring cleaning

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Webmaster level: All

Webmaster Tools added lots of new functionality over the past year, such as improvements to Sitemaps and Crawl errors, as well as the new User Administration feature. In recent weeks, we also updated the look & feel of our user interface to match Google's new style. In order to keep bringing you improvements, we occasionally review each of our features to see if they’re still useful in comparison to the maintenance and s...

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Another step to reward high-quality sites

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Webmaster level: All

Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will...

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